Fire Store Retail Group owned by Wirral Fires Ltd is the one of the UK's top Fire, Fireplace and Accessory retailers. Priding ourselves on excellent service, face to face and on the phone 6 days per week and online 24 hours a day. Our service is second to none, backed by our brilliant team delivering for our customers every day.

Launched in 2007, now one of the UK's largest online fireplace websites.

Launched in 2012, a driving force in the UK fireplace industry.

Launched in 2011, now the premier custom cut glass site in the UK.


Launched in 2012, a leading force in custom made fire bricks for multi-fuel appliances.


Launched in 2011 and focussed on spares and accessories for multi-fuel and gas appliances.

Our showroom, opened in 1997. With over 100 displays in store, we are one of the largest fireplace showrooms around.